When I first became a sports team CFO roughly 20 years ago, technology occupied a different place in the business. It was something you had to pull along. In sports terms, technology played mostly defense. Today, technology runs through nearly every major system we operate, and the investment required to support it keeps growing. When […]
Peter Wilhelm
Chief Financial Officer
Currently in his fifth season with the San Francisco 49ers, Peter Wilhelm serves as Chief Financial Officer. In his role, Wilhelm leads all areas in finance, accounting, payroll, procurement, tax, and strategic planning. Through a diversified portfolio of businesses, Wilhelm builds enduring brand and financial value, strengthens partnerships, and creates opportunities to evolve the brand, guided by a deliberate approach to portfolio construction where each investment reinforces and accelerates the broader 49ers organizational strategy.
