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Stadium Tech Report

January 6th, 2025

Paul Kapustka

Feature

Wicket’s facial authentication technology a ticket to success for Cleveland Browns

For the Cleveland Browns, a test to see if facial authentication technology from a startup named Wicket could produce a faster way to get fans through ticketing gates has, in a few years, blossomed into a highly accepted solution. With 35,000 fans enrolled in their "Express Access" facial-authentication ticketing plan that regularly supports 15 percent or more of all game-day...

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Feature

Facial authentication for faster beer purchases takes off in Cleveland

With a helping push from their facial-authentication ticketing program, the Cleveland Browns and their concession partners have successfully developed a concept called "Express Beer" where fans use facial authentication technology to verify age and payment information to greatly speed up food and beverage purchases. Reaching a total of approximately 5,000 transactions for the entire 2023 season, the Express Beer program...

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Feature

Cleveland Browns tap Wicket for back of house security, on-field credentialing

Facial authentication technology, which the Cleveland Browns are using heavily for fan ticketing and concessions operations, is also an effective back of house tool, as the Browns are using it for office security as well as on-field credentialing. Using software from a Cambridge, Mass.-based startup called Wicket, the Browns now have facial-authentication systems set up at the team headquarters in...

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News

LAFC adds Amazon ‘Just Walk Out’ tech to existing concession stand at BMO Stadium

The Los Angeles Football Club has added Amazon's "Just Walk Out" technology to an existing concession stand at BMO Stadium, the first such stripped-down deployment we've seen from Amazon in the stadium space. According to a press release from the club, the King's Hawaiian Grill stand on the main concourse of BMO Stadium now has the familiar checkout-free entry and...

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News

Inter Miami CF adds four new ‘outdoor’ Zippin stores at Chase Stadium

The start of Major League Soccer's 2024 season is also the time for unveiling new additions to stadium technology, and on the checkout-free concession stand front Inter Miami CF is in the early lead with the announcement of four new Zippin-powered stores now open at Chase Stadium. Update, 4/29/24: According to a Zippin LinkedIn post, the stadium has already added...

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